Toasted Cheddar Street Chalupas Evolution
Design, Art Direction
Taco Bell’s spin on street tacos came to life with the Street and Toasted Cheddar Chalupas, in collaboration with Deutsch LA. Inspired by street vendor culture, we created a video and photo shoot featuring custom signage and visuals celebrating diverse street food aesthetics.
Chalupa Evolution
Following the success of the Street Chalupa, Taco Bell introduces the Toasted Cheddar version—cheese toasted on a fried shell for extra flavor. I designed storyboards and layouts for video and photography that highlighted ingredients and process, expanding the street-inspired world we built. The project lives across omni channels through digital and print campaigns.
Design: Andy Insunza
Art Direction: Andy Insunza. Mikey Cena
Video and Photography: Taco Bell Creative Team
