Digital Design and Omnichannel Branding

Taco Bell is taking its wedding game from Vegas to the metaverse. We’ll build a chapel in Decentraland and give two lucky fans a wild, legally binding digital wedding beyond their dreams.

This project focuses on a digital-first approach to showcase Taco Bell’s presence in the metaverse. Multiple entry points were designed—including teaser images, animated web and app landing pages, and social posts and stories to bring this campaign to digital life. Even merch and collectibles to be worn at virtual wedding ceremonies.

Designer: Andy Insunza

Art Direction: Chase Wood

Photography: Bella Garcia