Design, Art Direction

In collaboration with Mountain Dew, this item is a reimagined and energized version of Taco Bell’s classic Baja Blast®. Based on the original flavor profile fans know and love, Mountain Dew Baja Blast® delivers an extra kick of caffeine with a burst of berry flavor.

Mountain Dew challenged Taco Bell to bring the energy through photography—and we delivered. Featuring a summertime aesthetic, the campaign showcases a group of friends hanging out, excited to get their drink on, with an energetic cheers to kick off the party. I designed and art directed the concept for the photoshoot, as well as the point-of-purchase (POP) print and digital materials.

Design: Andy Insunza

Art Direction: Andy Insunza

Photography: Renee Bones, Bella Garcia