Packaging, Digital, Merch Design

This project started as a collaboration between Taco Bell, singer Omar Apollo, and his hot sauce brand, Disha Hot™. The goal was to create collectible sauce packets featuring multiple designs—not just for Taco Bell fans, but also for Omar Apollo’s followers. The packets included graphics from his promos, Disha Hot™ branding, and song lyrics. Matching merch and collectibles were also planned to launch with the limited-time sauce.

The packet designs inspired the broader packaging campaign—from Taco Bell’s Discovery Luxe box to a rare Disha Hot™ vinyl box set. That set featured handwritten notes, polaroids, and custom vinyl labels designed to look like they held hot sauce inside.

The collaboration included the Taco Bell Creative Team, Omar Apollo, and his mom, blending family traditions with bold new flavors. It was a true team effort from everyone involved.

Design: Andy Insunza, John Viet Triet, Cameron Davis

Photography: Bella Garca