Art Direction and Design

Connect Me is a way for Taco Bell superfans to reap the rewards of indulging in our products and food items. Users can redeem rewards by connecting their Taco Bell account through the app to a restaurant, allowing them to use in-app points to score extra goodies—and earn even more points in the process.

In collaboration with multiple designers and our photography and video team, I co-designed and art directed the entire photoshoot to ensure visual consistency. Partnering with designer Cameron Davis, we brought his sketches to life through photography and video, showcasing how Taco Bell fans can redeem their points at the drive-thru and in person through the app and kiosk.

Designers: Cameron Davis, Andy Insunza

Art Direction: Andy Insunza, Mikey Cena

Photography: Hannah Gweun

Video: Andrew Ducote, Cameron Prime