Design, Art Direction

In collaboration with Hidden Valley Ranch, the New Fire Ranch Sauce was created by blending their signature ranch with Taco Bell’s iconic Fire Sauce. This project features Taco Bell’s Chicken Nuggets—made with all-white meat chicken, marinated in jalapeño buttermilk, and breaded with tortilla chips.

Bringing this project to life involved working with Deutsch LA to envision a bold, high-impact way to showcase Taco Bell’s chicken nuggets. Through energetic video and striking photography, I collaborated with multiple designers on the Taco Bell Creative Team to highlight the nuggets with indulgent dipping animations that make them truly craveable.

Designers: Andy Insunza, John Viet Triet Nguyen

Art Direction: Andy Insunza

Video: Deutsch LA

Photography: Hannah Gweun