CHEEZ-IT and “Think Big” Campaigns
Design, Art Direction, Branding
In a massive collaboration between multiple studios and brands, Taco Bell and Cheez-It brought to life the first-ever BIG Cheez-It—16 times the size of a regular Cheez-It. In true Taco Bell fashion, we went all out for this branding campaign.
Spread across multiple channels—both print and digital—this project was touched by many creatives to bring the vision to life. I helped art direct the initial photoshoots, using bold Cheez-It branding and animation to emphasize the larger-than-life product.
“THINK BIG”
Following Taco Bell’s first “Live Más Live” event—our own convention for unveiling upcoming products—the BIG Cheez-It was officially announced and rebranded as a Steve Jobs-esque innovation moment. Our team collaborated to produce concepts that brought this innovative product to life digitally, including UI design and user flows that demonstrated how it would be experienced through the app and website.
Designer: Andy Insunza
Art Direction: Andy Insunza, Mikey Cena
Photography: Deutsch LA, Taco Bell Creative
